1.Impact on website visibility
Positive: If a small business follows SEO best practices (high-quality content, fast site speed, mobile-friendly design), updates can improve rankings.
Negative: Sites using outdated tactics (keyword stuffing, poor content, spammy backlinks) often see sudden traffic drops.
2.Changes in Local Search
Google frequently updates local search algorithm(like Possum or Vicinity updates).
Small businesses relying on “near me” searches (cafes, salons, clinics) may rise or fall in rankings depending on:
Accuracy of Google Business Profile
Consistency of NAP (Name, Address, Phone) info
Customer reviews and ratings
3.E-A-T (Expertise, Authoritativeness, Trustworthiness)
Businesses in iches (health, finance, legal) face stricter rules.
Small businesses must build credibility through:
Author bios
Secure sites (HTTPS)
Positive online reputation
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